A commercial about cotton by three Lubbock-Cooper High School juniors has won their FFA chapter $2,500.
The commercial, produced by Amanda Sparks, Kiersten Euresti and Kelsie Euresti, won first place in the FFA division and first place overall of two divisions. It is airing in West Texas on NBC and will continue to air through the spring.
The contest was open to any Texas high schools wishing to participate. Randall High School won the high school division.
Aaron Bednarz and Kyle Pate, agricultural science instructors and FFA advisors at Lubbock-Cooper, said when they informed their FFA chapter about the opportunity to enter the Deltapine Video Contest, they had no idea the girls would do so well.
“After I saw the video, I thought they definitely had a chance at it,” Bednarz said. “I thought the video was very neat and well put together. I thought we had a decent chance to place in the top three. When it came out and we were named a winner, it was a great feeling.”
Bednarz and Pate said the girls took full reign after being informed of the project. The team gathered the research and spoke with a few area farmers and cotton experts to gain a better understanding of the impact of cotton in the community.
“One of the big things was how many jobs are related to agriculture here in Lubbock,” Sparks said.
“It was also really shocking to see how much the community actually revolves around cotton and farming itself,” Kiersten Euresti says.
The commercial was filmed by Samuel “Sammy” Ortega. Kelsie says the team explained what they wanted and Ortega made it happen.
After submission, the videos become the property of Deltapine. Pate said the only alteration to the team’s video was the addition of the Deltapine logo.
Bednarz said the girls were checking in constantly on March 29, the day contestants were notified of results. The winners were introduced March 30 at the 55th-annual Plains Cotton Growers meeting.
They girls say they are relieved the contest is over, but excited to see their work pay off.
Both videos can be seen at www.cottonvideocontest.com.
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