OK, people, we need to discuss billboards. Yes, we really must.
Billboards must be living creatures, for they appear to propagate, spreading everywhere, growing to enormous size, shouting corporate messages at us — and even watching and tracking us with their digital eyes.
Now, though, rather than billboards becoming human, we humans are becoming billboards. Literally. For the love of money, the National Basketball Association is transforming its chief human assets — i.e., basketball players — into advertising placards that run, dribble, leap, twist and dunk.