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Texas Tech leaves football season ticket prices unchanged

Standard price $189, 1K seats added to $149 level

Posted: January 22, 2013 - 12:33pm
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Texas Tech revealed season ticket prices for the upcoming football season.   A-J file photo
A-J file photo
Texas Tech revealed season ticket prices for the upcoming football season.
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Texas Tech plans to hold the line on football season-ticket prices in 2013, even lowering costs in 10 sections of Jones AT&T Stadium. As part of the plan, about 1,000 sideline-view seats on the east side of the stadium will have season tickets priced at $149.

Tech athletic director Kirby Hocutt, in a news conference Tuesday, said it reflects a commitment to sell out the stadium.

“It’s time to return the homefield advantage that was once recognized as the most dominant in all of college football back to Texas Tech and to this program,” Hocutt said. “That’s our commitment, to provide affordable options to allow everyone to enjoy Texas Tech football and provide this program with a true homefield advantage.”

The $149 season tickets will be in a narrow strip of Sections 117, 118, 120 and 121, which are upper-level sections between the 10-yard lines. The $149 tickets are in the top rows of each section — rows 40 and up, beneath the east stadium club and suites. They do not require an annual seat contribution or Red Raider Club donation that are standard in many other stadium sections.

“Great sideline options there,” Hocutt said.

Tech’s pricing levels are virtually unchanged across the board. In all other sections, season tickets are $189 as they were in 2012.

Most sections in the stadium bowl require an annual seat contribution ranging from $80 to $575 and a Red Raider Club donation ranging from $100 to $350. For club-level seats, the annual seat contribution and Red Raider Club donation begin at $1,000 and $2,500, respectively.

Those price structures are the same as last year, except in Sections 4, 5, 6, 105 and 19 — midfield sideline seats — where the annual seat contribution requirement goes up from $550 to $575.

No sections were added to donor-based seating, according to senior associate athletic director Steve Uryasz.

Since the hiring of Kliff Kingsbury on Dec. 12, Tech officials said they sold more than 2,000 new season tickets in December and have experienced a rush of enthusiasm.

Given that, they might have been able to raise ticket prices and still generate crowds at or near capacity.

“Possibly, but (if) you have success and you put 61,000 fans in Jones AT&T Stadium each and every week, there are going to be auxiliary revenue streams,” Hocutt said, “such as parking, such as concessions, such as merchandising that we’ll all benefit from. Our goal is to sell out that stadium six or seven times a year and provide as many price points and options for our fans as we possibly can.”

Tech had two sections with $149 season tickets last year — 111, which is now $189, and 114, which is now visitor seating.

Fans sitting in some other areas will see a decrease. One example is the top half of Section 102, an upper-level southwest corner. Last year, Section 102’s price was a  $189 season ticket, plus a $120 annual seat contribution. Because of lack of demand, Uryasz said, the ASC was dropped from row 31 up in Section 102.

“That’s a significant reduction,” Uryasz said. “That ticket went from being 309 dollars down to $189.”

New season tickets are on sale now. For returning customers, the season-ticket renewal deadline is Jan. 31. The upgrade period starts March 4 and lasts about two weeks. 

Hocutt also announced that Tech is moving visitors seating into Sections 113, 114 and 115 — the latter all on the northeast corner of the stadium and not as close to the field as last year.

“In an effort to give Texas Tech fans the best possible seats and possible sight lines to both the playing field and our new scoreboard, we are moving our visitors further away from the playing field,” Hocutt said.

Tech is installing a new video scoreboard on the north end of the stadium that measures 100 feet wide and 38 feet tall. According to Tech research, it will be the eighth-largest in college football.


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Way to goTech!

You should be dropping ALL the prices for ALL the tickets after the drivel we have paid to see this past three years. You should be giving tickets away to those who have kept up their payments during that period as an appology!



The AJ Sports Staff is the laziest in the nation--bar none. The Editor occasionally covers Tech baseball--and that's it. Williams is in the midst of taking an extended vacation from writing about football for four months a year. They have practiced lap dog journalism pertaining to the debacle at Tech in all sports ending with Tubs' merciful decision to get out of town. (Thank you, Tubs.)

The worst.



I saw that removal. I wonder why they didn't remove mine?


Good job

Thank you AJ and Don Williams for the good work that you do covering Texas Tech sports. You are my main source of information for TT football. I always look forward to reading your articles. Keep up the good work.

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