The MPAA is it's own enemy

A little over a week ago over on Google+ I shared the promo to Act of Valor, expressing my anticipation of the movie. It was pointed out to me that there was some hypocricy apparent in my oppostition to SOPA and my promotion of the products of one of the big supporters of the bill. At the time I thanked the person for pointing it out. But thinking about it, there isn't any hypocricy. I don't like what the MPAA and their cronies are doing. But I don't want them to go away. I want them to recognize that the Internet is an opportunity, not an opponent. I want them to recognize the value of file sharing as well as the risks. Yes, Hollywood produces a lot of crap, but they produce stuff I like, too.

A lot of rhetoric's been flying around about who's the bad guy. The entertainment industry is trying to kill the internet. The downloaders and streamers are destroying the entertainment industry. In truth, the entertainment industry is reacting like many of us do to when hit by unexpected change. It's panicked. Unfortunately it's in a position to do a lot of damage, and it found a convenient scapegoat in the nebulous pirate movement.

Piracy is a problem. But not the industry ending monster it's made out to be. The MPAA, RIAA and all the others pushing the bad legislation and treaties are trying to protect the world they know, too frightened to recognise the possibilities, or accept any evidence that runs counter to their beliefs. But even the people they pay for reports confirming that piracy is killing the entertainment industry are beginning to see the truth.

Hollywood needs to learn that the best way to combat piracy isn't litigation or legislation. The first attacks the very people they are trying to win back, and there are already enough laws on the books to do the job. The takedown of Megaupload is evidence of that.

What is the best way? Give people what they want. Make it cheap and easy to get movies online. Netflix is a start, but it only streams, and Hollywood isn't exactly forthcoming with releasing new content to it. Apple's iTunes store and Amazon's Instant Video are good starts, but considering the zero overhead, zero media, transport, and minimal (relative to millions of physical disks) storage cost, they are still overpriced. If Hollywood movie studios want to compete with pirated content they have to offer better alternatives. Right now, they aren't. Allowing significant reduction in price over physical media is a good start, but not enough. If the prices are going to remain as much as people have been used to paying for DVD's (so what if it's HD, there's still no physical media and packaging) the studios will have to offer more. What? Easier downloads. Free trials. Something to beat fairly simple and free. It may not be exactly what the studios want, but it can work, and for once they'll be doing something that doesn't alienate their customer base.

  • Comment

Comments (2)

Add comment
ADVISORY: Users are solely responsible for opinions they post here and for following agreed-upon rules of civility. Posts and comments do not reflect the views of this site. Posts and comments are automatically checked for inappropriate language, but readers might find some comments offensive or inaccurate. If you believe a comment violates our rules, click the "Flag as offensive" link below the comment.
1
0

Internet Wars

Senator Orrin Hatch from Utah wants the Government to start blowing up computers without due process. http://www.dethronehatch.com/orrin-hatch-is-no-friend-of-the-internet/

1
0

Orrin Hatch

is representative of most senators understanding of technology, sad to say.

Back to Top