University marketers say national attention may turn into more dollars in the future
Red Raider fans are excited as Texas Tech continues its College World Series run, yet with sold-out tickets and merchandise and national attention on the team, one single word stands out — money.
Chris Cook, managing director of communications and marketing at Texas Tech, said the excitement is giving the university positive exposure on a national level.
“Any university will tell you athletic programs are the front window of any university, because of the national media coverage,” he said.
Alumni like to see the Double T on a national stage.