Texas Tech plans to have its giant new high-definition video board, ribbon boards and sound system installed before the 2013 football season, one of two projects that will change the look of Jones AT&T Stadium for the fourth time in the last decade.
At a Friday morning news conference, deputy athletic director Joe Parker said the video board/scoreboard will be 38 feet tall and 100 feet wide. It will be situated on the north end of the stadium in an area above where the Letterman’s Lounge/ticket office building sits.
Ribbon boards will be installed on both the north and south ends of the stadium.
The project has been in the works for more than a year.
“We’re very excited about it,” Parker said. “It’s going to really help us with fan engagement at the stadium, give us an opportunity to really get the crowd involved in what’s taking place.”
The video project totals $11 million, Parker said.
Currently, workers are demolishing two low-rise buildings on either side of the north end zone. Work on the video board’s steel support structure that includes two vertical trusses and horizontal ones should start in February and take 90 days, Parker said. The installation of the video boards, ribbon boards and sound system is expected to take place between June and August, Parker said.
Parker called the ribbon board presence in the stadium “significant.”
“It’ll be, really, coverage on the north end zone of the stadium and the south end zone,” he said. “You’ll be able to see ribbon-board activities in both of those locations.”
Last week, the Texas Tech System Board of Regents approved a $5 million project to construct a north end zone colonnade and infill seating at the stadium, the latter pushing capacity near 61,000. That will mean the addition of a Spanish-Renaissance-style 11-column structure to enclose the stadium’s north end and add about 368 chair-back seats incorporated with two observation decks.
As part of the redesign, Tech ticket office and business office personnel are moving from the north end of the stadium to new offices in the west stadium building. That move will take place in January.
Erik Book, Tech associate athletic director for ticketing, said 14 to 18 full-time and 20 part-time staff members will be making that move.
“We actually have more space over here (in the new offices),” Book said. “Each full-time individual will have their own office, where we shared a lot of space over in the north end building.”
Book said Tech has sold more than 1,500 new season tickets for 2013 in the nine days since Kliff Kingsbury was hired as head football coach.
The offseason stadium work is the fourth major upgrade to Jones AT&T Stadium in 10 years. Tech opened the massive west stadium building in 2003, added more seating on the north end in 2009 and opened the east stadium building in 2010.
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