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Kosmider: Exposure won't be a problem for Texas Tech

2 prime time games to begin season show TV execs interested in Kingsbury, Red Raiders

Posted: March 7, 2013 - 11:16pm  |  Updated: March 8, 2013 - 1:16am
Texas Tech and TCU will play on Thursday September 12th in the Big 12 Conference opener for the Red Raiders.  (Stephen Spillman)
Texas Tech and TCU will play on Thursday September 12th in the Big 12 Conference opener for the Red Raiders. (Stephen Spillman)
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The lights and cameras are all set to go. They’ve been bought and paid for.

Now it’s up to Texas Tech to supply the action.

The Red Raiders have found prime time this week, with two football games previously scheduled to be played on Saturday moving instead to peak-hour slots on Friday and Thursday, respectively.

Tech’s season opener against SMU was moved from Saturday to Friday night (Aug. 30), to be broadcast to a national TV audience on ESPN. Its Big 12 opener against TCU — remember a certain triple-overtime heart-stopper between these two last year? — was then moved up two days to be played Thursday night (Sept. 12) on either FOX Sports or ESPN.

It’s a victory before the season even starts.

The excitement over Tech’s new brand, centered on 33-year-old coach Kliff Kingsbury, has swelled locally since he was hired in December. Now it’s beginning to register on a national level, with Kingsbury recently headlining a Sports Illustrated feature on college football’s youngest coaches.

And this week’s television developments show that executives, too, believe Kingsbury’s is a face to sell. And that’s before they’ve even seen what he can do from the coaching box. The storyline — former quarterback returns to alma mater with his old teammates hoping to restore glory — has apparently proven too good to pass up, at least early in the season before the next Johnny Football sprouts up out of nowhere.

And make no mistake, the moves do increase exposure. In the instances of both games, they will be in prime time without a bevy of competing games on other networks. That kind of setup creates a big stage. Instead of potentially being played early in the afternoon on a Saturday, when fans are gulping coffee just get ready for the game — too many of Tech’s game last season fit this description — the night games will give fans all day to, well, create a festive environment.

Who can forget Friday, Sept. 2, 2011? On the eve of the first full slate of college games that season, Baylor and TCU battling in an epic high-scoring affair that grabbed the eyes of a nation champing at the bit for its first taste of football. The Bears won, 50-48, behind a masterpiece performance from Robert Griffin III — 359 yards and five touchdowns — who rode the momentum all the way to the Heisman Trophy.

You think voters that season didn’t remember that made-for-TV thriller that kicked the year off?

Sure, some will be upset by the change. For those who live well out of town and have to plan ahead, the date change of these games could cause a few travel headaches as fans attempt to alter their schedules around work or other commitments in order to attend games on a weeknight. Though it should be noted the vast majority of those attending games live within 30 minutes of Jones AT&T Stadium.

Unfortunately for those who do feel a bit peeved, there is nowhere to direct the vitriol. This is the nature of college football today. Networks tell schools to jump and the schools ask, “How High?” The Big 12 doesn’t get to sign a lucrative television deal without being flexible on just about everything.

In this case, flexibility works well for both parties.

This is the part where we throw out the other caveat: Play well under the lights in prime time and you’ll be the talk around the water cooler while continuing to build your brand with recruits. Lay an egg and, well, there’s really nowhere to hide.

But Tech will cross that bridge when it gets there.

For now, the Red Raiders just have to get ready for their close ups.

 

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I don't know if the TTU athletic dept. provides a ...

... re-sale venue for season-ticket holders, but they should, and need to get one in place immediately if it doesn't already exist. I can't afford season tickets, but would buy said tickets for the TCU game from the ticket office, not from craigslist. If s-t holders can't use/re-sell tickets, simply send them back in a special envelope they received with the tickets, and the ticket office will sell them at face value. Those tickets would be much easier to sell than the available seats in the corner nosebleed sections.

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See Pete :)

Haha, just kidding man. This is what I was talking about in our other discussion. Tech is a marketer's dream right now and that's where I got my opinions about the Midland deal (Only my opinion).

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You're okay, we're both rooting for the same

outcomes. What kind of face is :) supposed to be? I'm guessing sad because I don't have season tickets?!

Fact is, season tickets are usually much better seats than those available to the public, so there's no way they should go unused/unsold/empty. Sorry if somebody can't go, but with all the interest, they can re-coup their cash.

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