The Lubbock Chamber of Commerce and Texas Tech athletics announced the formation of the Fearless Champions Committee on Wednesday evening at the Texas Tech Club inside Jones AT&T Stadium.
“I see it as a partnership between us, the chamber and the Lubbock community,” said Steve Uryasz, senior associate athletics director/external operations and development. “Six Saturdays a year, our goal is to create the neatest environment in college football, so what does that do? It’s a domino effect. So when you put 60,454 in the stadium, it helps the local economy, it helps the local businesses, it helps our student athletes, it helps our athletics department, and it builds pride in what we’re doing out here.”
Mitch Watson, chairman of the new committee, said that on an average game day, the Lubbock economy brings in $3 million to $5 million, and $12 million to $15 million on a big game day.
“That’s what we want to help Texas Tech do, is come out and get people in the stadium,” Watson said. “We want to paint this town red and black on game day. We want to make sure each business is participating and making an appearance for when visitors come in on Friday or Saturday.”
Five of the Red Raiders’ 2013 home games will be themed to recognize industries and corporate sectors that are important to West Texas, Watson said,
“It brings in those groups and gets them recognized in a different way than we would ever have had a chance to do,” Uryasz said. “Where else would you see someone else recognize the cotton industry at a football game?”
Tech has seen support for its football program consistently rise since hiring Kliff Kingsbury as its new head coach in December. Club seats and suites are sold out for the Red Raiders’ upcoming season, and Tech has added more than 3,600 new season ticket holders, Uryasz said.
“Everything that is going on on our campus is really unbelievable right now,” Uryasz said. “The growth that we’re having and the support for our program is unparalleled. ... Somebody asked, ‘How does it feel to have Kliff back?’ and I told somebody I got up the day after Kirby hired him and I had four new hairs, so I knew we were headed in the right direction.”
Businesses can request a group season ticket presentation by calling 742-TECH.
“I think the key to the whole thing is getting involved,” Uryasz said. “It’s time we hold our chest out and basically indicate that we are Texas Tech and we are proud that Lubbock, Texas, is where we live.”
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