The Texas Tech football team pulled out all the stops last week with its version of the ALS Ice Bucket Challenge: dozens of buckets, all the Red Raiders dancing around dousing each other, Kliff Kingsbury challenging entertainer Beyonce and Lubbock firemen blasting them all with a firehose.
And, in the place the credits might normally roll, the Masked Rider galloping Fearless Champion across the Tech practice fields.
There must have been some creative brain cells firing to come up with all that.
Kingsbury deferred credit to Kenny Bell, his chief of staff, and Kirstie Sherman, his administrative assistant.
“I started it,” Kingsbury said Tuesday, “and then we had Kenny come in with some different thoughts and Kirstie was big on pulling it all together.”
The two-minute video Tech athletics posted Friday on YouTube topped 200,000 views on Tuesday.
Not to mention it garnered the Red Raiders’ coach more positive publicity.
“The basic idea of getting everybody ... just being grandiose was the biggest part I had,” Kingsbury said. “Shooting for the stars.”
Kingsbury said he wanted to bring in the spirit groups, Bell had the idea of involving the fire department and Sherman summoned them all.
The Ice Bucket Challenge is a promotion to raise awareness and funds for amyetrophic lateral sclerosis treatment research. It’s taken off in recent weeks via videos posted to social media. Participants dump a bucket of ice water on themselves, then invite one or more additional people to take the challenge.
The Red Raiders did their part Friday.
“We just went one shot. One dry run,” Kingsbury said, no pun presumably intended. “It was like one of those movies where they blow everything up. We knew we only had one shot at it, so we went for it.
“It probably took 10 minutes to get it all lined up, and then just had one run at it.”
With the full complement of Tech players gathered behind him, Kingsbury challenged Tech exes Wes Welker, Louis Vasquez and Manny Ramirez of the Denver Broncos, then lowered his shades to pass the challenge to native Texan entertainer Beyonce.
Beyonce because ...
“We kind of threw some suggestions out there,” Kingsbury said, “and (Tech players) all stood up and cheered for that one, so I figured that was the way to go.”
That set off a minute’s worth of madness. Raider Red dumped his bucket on Kingsbury, Tech players soaked each other and, from high above the field, Lubbock firemen drenched the entire scene with a hose.
Those called out are supposed to do their own videotaped challenge within 24 hours or donate for ALS research.
Welker, Vasquez and Ramirez quickly complied.
There’s been no word yet from Beyonce.
“She’s probably pretty busy, I’m sure,” Kingsbury said with a grin.
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