Read Kirby Hocutt’s lips: No new price increases on football season tickets.
Texas Tech will keep the same price structure for football season tickets as last season, the Tech athletic director said Thursday. The 2016 season-ticket prices ranged from $184 to $205, not counting the annual seat contribution and Red Raider Club donation required in many of the sections.
Single-game ticket prices are still to be determined in the next month.
Though not increasing season-ticket prices seems like a no-brainer on the heels of a 5-7 season, Hocutt said that call was actually made far in advance.
“We decided a couple of years ago to not increase our season tickets going into this year,” he said, “just on our forecasting of pricing models.”
Tech’s announced home attendance average last season was 58,250 in a stadium that seats a little more than 60,000. Hocutt said Tech was going to hold the line on prices even had the Red Raiders won 10 games with multiple sellouts last season.
“We were,” he said. “We want this to turn into being one of the most sought-after tickets in college football. I believe our stadium capacity is right for us. I think with a successful product on the field that it will become a highly sought after ticket. So rather than pricing people out of the market, we want the demand for the ticket.”
Renewal information for current season ticket holders will go out in the next two weeks.