Google Inc. likes the way Facebook gets people to share their recommendations so much that it’s adding its own option for endorsing search results and online ads.
The “+1” button announced Wednesday represents the Internet search leader’s latest attempt to make it easier for its users to share their insights with their online contacts, formed through other Google services such as Gmail.
Someone who wants to endorse a particular search term or an ad simply hits the +1 button. When people in that person’s Internet circle use the same search term or see the same ad, they’ll see the person’s endorsement next to it.
In another Facebook imitation, Google also will allow other websites to place the +1 button next to their content.
Google hopes to benefit from its version of Facebook’s “Like” button by making its search results more relevant.
With more and more consumers and business users clamoring for smartphones, the global market for these handsets is slated to grow nearly 50 percent this year, research firm IDC said Tuesday.
IDC expects the market to grow 49.2 percent in 2011, with smartphone makers shipping over 450 million smartphones, up from 303.4 million shipped in 2010.
Growth last year was “exceptional,” helped by many people buying smartphones they’d held off on buying in 2009 due to the shaky economy, IDC senior research analyst Kevin Restivo said in a statement. This year, growth will still be notable, but will taper off somewhat from last year, he said.
As for which smartphone operating system will reign, Framingham, Mass.-based IDC thinks Google Inc.’s Android software will wrestle the lead from Nokia Corp.’s Symbian software, which has been the market leader.
For 2011, IDC expects Android smartphones to make up 39.5 percent of the market.
Compiled from wire reports