Usain Bolt could be defending his Olympic 200-meter title on a Thursday afternoon in the United States.
Fans will be able to watch the race live online for the first time during this summer’s London Games, but what they’ll see is very different from the tape-delayed, prime-time package that will still air a few hours later.
NBC executives decided to shift from their longtime philosophy and make every event available as it happens, convinced that the plan will build interest in the Olympics and not siphon off viewership from the traditional nightly broadcasts. That means the Internet streams will be fairly minimalistic, a move aimed at tempting fans to re-watch the competition in a more stylized presentation on the network that evening.
“You’ll be able to live the moment,” said Rick Cordella, the vice president and general manager for NBC Sports Digital.
The online coverage will use the world feed instead of NBC camera angles. That’s what viewers in many smaller countries see on their local networks, so the production is high quality, if less specialized than Americans are used to for the Olympics. There will be basic graphics and, for some popular sports, announcers from the Olympic Broadcasting Services.
Cordella said he didn’t know yet which commentators would call high-profile events like track, swimming and gymnastics for the OBS.
And if Bolt wins in another world record, fans will have to wait until prime time to see a post-race interview.
“It’s not infringing upon prime time,” Cordella said.
NBCOlympics.com streamed many smaller sports live during the 2008 Beijing Olympics for a total of 2,200 hours, but the big-ticket events were held back. This year, more than 3,500 hours will be shown on the website. For the top sports, replays will not be available online until after the event airs in prime time.
The service will include extra feeds for certain sports — fans can watch each apparatus in its entirety during gymnastics and up to five courts for tennis.
BEVERLY HILLS, Calif.
Charlie Ergen, the billionaire who controls Dish Network Corp., has a 10-year plan to transform the satellite TV provider into a one-stop shop for Internet access, video and voice services at home and on the go.
Ergen said that no major telecommunications company has figured out how to combine all those things in one package in the United States. Cable TV operators provide data, video and voice services in the home, but don’t mimic that offering on mobile devices.
Cellphone carriers are great at mobile data and voice, but have made only small inroads providing video signals to homes.
Ergen, 59, told the Milken Institute Global Conference on Tuesday his company is trying to provide all three major services to homes and on mobile devices within 10 years.
EL SEGUNDO, Calif.
Satellite entertainment provider DirecTV Inc. has created a new digital division to help it sell more shows and other content over the Internet, and on mobile devices including tablet computers.
The new division will be led by Tony Goncalves, who joined DirecTV in 2007 and has held positions in sales and product management. Goncalves helped secure DirecTV’s partnerships with AT&T and CenturyLink.
Compiled from wire reports